Halo Halo
Brand Design | Print | Digital Growth
Led the digital transformation of Halo Halo Food, a women-owned Southeast Asian food business, by systematizing its brand strategy and rebuilding its digital presence to support scalable growth.
The objective was to move the business from founder-led visibility to a structured brand platform capable of attracting corporate partnerships and consistent event bookings. I developed a responsive CMS website grounded in user research and A/B testing, ensuring the digital experience was optimized for both storytelling and conversion.
Key outcomes included:
Securing 6 corporate clients at launch
Increasing event bookings by 35 percent year-over-year
Establishing a cohesive digital foundation to support long-term expansion
Beyond the website, I continue to lead brand presence across menus, social media, and marketing collateral while consulting the founder on positioning, service offerings, and growth strategy.
The result is a brand that operates with greater clarity, stronger market positioning, and measurable business momentum.
