Bai Wei (Hundred Flavors)
Brand Design | Web Design | Packaging | Social Media Strategy
Bai Wei is a modern food brand inspired by Yunnan’s Crossing Bridge Noodles, reimagined as a premium everyday experience for contemporary consumers.
I led the brand strategy and consulting from inception, defining market positioning and clarifying the value proposition to create a strong foundation for launch.
From that strategy, I developed:
A cohesive visual identity system
Packaging that balances cultural heritage with modern refinement
A responsive website structured for storytelling, product education, and conversion
The result is a unified brand presence across physical and digital touchpoints, designed to support retail visibility and scalable growth.
Design Note: This mockup reflects the live production version following post-handoff updates. Minor spacing updates differ from the original design; the core layout & visual system remains intact.
